We are Kristina and Dan Criss. The heart and soul behind Heretic Yerba. Our adventure into the world of Yerba Mate
began in 2018, fueled by a quest for a coffee and energy drink
alternative that was kind to the stomach and delivered a clean energy boost.

Heretic Yerba is not just another brand; it’s a revolution. We’re on a mission to introduce innovative blends and unprecedented flavors that will not only entice Yerba Mate aficionados but also welcome newcomers to this extraordinary culture. Our vision is to foster connections—turning strangers into friends over a shared cup of Yerba
Mate.